Pa que no le falte
Publicado el 27 Jun., 2008 a las 4:33 pm por cristian
El periódico VueltaenU publicó este viernes una nota sobre el Caso Nelka y su difusión en el fusil.
“…Liliana González, directora ejecutiva de la Asociación Costarricense de Agencias de Publicidad (ASCAP), aseguró que la empresa JWT solicitó reunirse con la junta directiva de ASCAP para certificar que la empresa llamada Nelka es su cliente y que la campaña no presenta nada irregular”. Dice la publicación.
Interesante. Lo realmente sorprendente es leer al director de una de las agencias de publicidad más grandes de la región, decir que “Lo que dicen los blogs no tiene valor, salvo el que quiera darle la persona que lo lee”. Curiosamente estas herramientas online jugaron un papel clave en la campaña con la que la agencia triunfó en Francia.
Deje 
Envíe 
11 Comentarios
desArmando
Lo interesante es esto: después de volver de Cannes el director de ASCAP se tomó una semana de vacaciones. Como quien dice “hasta que la cosa se enfríe”.
27 Jun. 2008 a las 6:02 pm #
Caro
¿Cuánto me pagarán si digo que alquilé un carrito en Nelka? Esto está cada vez peor… Tal vez los anuncios los pasaron en canal 38 o extra tv 42… es que esos no se ven en mi casa…
27 Jun. 2008 a las 6:55 pm #
Mario
Xtian desató el “Nelkagate”…se está poniendo interesante la cosa…
27 Jun. 2008 a las 7:49 pm #
Terox
Deberían promocionar esos medios tan “alternativos”, pero tan efectivos que lograron alquilar el 100% de los carros…
27 Jun. 2008 a las 8:20 pm #
cristian
Para los amigos del sitio web que se ha creado al respecto. Este no un espacio para hacer spam
27 Jun. 2008 a las 8:28 pm #
Nayu
Yo no creo en ningún premio ( a no ser que me lo den a mi)
28 Jun. 2008 a las 4:16 pm #
El Petiz
Trucho o no GANO CANNES… hay que aceptarlo, donde las BUENAS IDEAS son las que ganan
30 Jun. 2008 a las 9:38 am #
wsfm
Igual que el primer gol de Maradona (http://www.youtube.com/watch?v=UVa4Nm5Mips) frente a los ingleses en el partido que ganaron 2-1 en México ‘86. Al final lo importante es que ganó el partido y el mundial.
30 Jun. 2008 a las 2:37 pm #
Justicieraemascarada
A mí me parece una barbaridad lo que está sucediendo con el caso NELKA y le propongo a la comunidad publicitaria de este país que hagamos trascender el asunto a la instancia que corresponde: CANNES LIONS. Aquí hice un boceto de carta para enviarla de una vez y acabar con esta farsa. Todo aquel que quiera agregarle datos relevantes para sustentar el caso, favor hacerlo por este medio lo antes posible, pues la idea es enviar la carta ayer.
LA CARTA: OJO ESTÁ EN INGLÉS PARA FACILITAR SU PROPAGACIÓN ENTRE LAS MANOS INDICADAS.
Cannes Lions Jury
Cannes, France.
Dear Sirs and Madams:
We regret to inform you this letter carries grave news, which may not only change the results of this year’s Cannes Lions competition, but also lead to a wave of bad press to our country.
Over the past few weeks our small but spirited advertising trade has been shaken by the appalling news that one of our local partners fabricated a supposedly successful case of combined media, submitted it to your competition and won 1 Gold and 3 Silver Lions. We are referring to Costa Rica JWT’s Nelka Renta-a-Car case.
Since Nelka Rent-a-Car “campaign” received a few other prestigious international prizes recently, a very heated debate ignited among us as no one seems to recall ever seeing any of the pieces they claim to have made, nor has any of us ever heard of a company called Nelka Rent-a-Car. Aware that an endemic and increasing fad to concoct “competition-made-up” ads has rapidly spread in our industry, we grew suspicious and a few independent inquiries began.
Very unfortunately the Nelka Rent-a-Car probe will soon reveal serious discrepancies between the information retrieved and the data provided by JWT in the presentation they sent to Cannes and later launched on Youtube. Here we quote some of the most relevant findings:
As no one had ever heard of Nelka Rent-a-Car business, we tried to contact them by calling the phone numbers provided on their website; however, we got through a lawyer’s bureau on one of the lines and a garage mechanic business on the other. No one on either line could provide information over Nelka arguing that the person in charge was away. This happened to everyone who tried to get through to Nelka’s office.
The domain http://www.huecoscostarica.com pointed as trigger for the entire campaign does not belong to any business related to Nelka Rent-a-Car. It belongs iStar Media, a company based in Florida. We did find another domain called http://www.huecoscr.com and http://www.nelkatours.com, which directed us to Nelka Rent-a-Car’s official page. However, these domains were registered and launched on May 24th of 2008, less than a month before Cannes Lions competition started. This alarming report was provided by the domains search engine http://www.domaintools.com. Anyone interested can look it up and confirm the fact. This finding is key to endorse our denouncement, as the evidence so far fails to demonstrate the physical or electronic existence of both the client and the campaign.
In spite of presenting Nelka Rent-a-Car as an on-going, sucessful on-line business, no car reservations can be made through their website. The reservation facility has been disabled since its official launch on May 24th. This means that in order to book a vehicle, any potential client should look for an alternative way to contact them, but if the phone line does not work, as stated before, how can Nelka-Rent-a-Car actually make any business? Where are the remaining 9 offices and how can anyone contact them? This is completely out of order.
Last, but most important, none of us has ever seen any press publication, billboard ad, boardgame or indeed been in contact with any of the “massive” communication campaign mentioned in the case video.
After carefully considering all the inaccuracies detailed above, we would like to submit our formal complaint over your awarding of a potentially fraudulent case. Any advice on any other procedure required to handling this case within your organisation will be highly appreciated.
Yours,
30 Jun. 2008 a las 5:12 pm #
Charlie
“Lo que dicen los blogs no tiene valor” o_O
Simplemente increíble que a estas “alturas de la tecnología” alguien se exprese así…. Deberían de enviarle un libro para que lo ponga de cabecera como “Naked Conversations” de Shel Israel o algo por el estilo para que se ponga “al día”…
Un blog puede ser tan nocivo para la salud de la empresa tanto como el cigarrillo…
2 Jul. 2008 a las 4:18 pm #
Deliriummil
yo sigo buscano una (al menos una!!)de las diez sucursales de Nelka! jeje!
y como dicen: Aqui no a pasao nada!!
9 Jul. 2008 a las 1:31 pm #
Su comentario para “Pa que no le falte”: